Hyundai has officially introduced the 2026 Sonata 'The Edge' in Korea, headlined by the debut of a brand-new S trim that strengthens the sedan’s overall value proposition.

Positioned between the entry-level Premium and the higher-end variants, the S trim bundles several in-demand features that previously required moving up the ladder, making it a more attractive choice for buyers seeking a balance of affordability and convenience. With this addition, Hyundai is not only broadening the Sonata lineup but also reinforcing its push to keep the midsize sedan competitive in a rapidly evolving market.

What’s New in the S Trim

The S trim comes standard with a 12.3-inch digital instrument cluster and navigation, Blind-Spot Collision-Avoidance Assist, Highway Driving Assist, ventilated front seats, and dual full-auto climate control. By packaging these upgrades into a mid-tier option, Hyundai ensures that buyers don’t have to overspend to enjoy premium convenience and safety features.

Higher trims also benefit from new inclusions. For instance, the Exclusive trim now comes with Remote Smart Parking Assist, a Surround View Monitor, Blind-Spot View Monitor, and enhanced parking assistance systems. At the top end, the Inspiration model builds on these features with more luxury-focused appointments.

A Modern, Personalized Cabin

Hyundai is also expanding digital customization. Through the Bluelink Store, Sonata buyers can now select “Display Themes” that refresh the look of both the instrument cluster and infotainment system. One standout is the Sonata 40th Anniversary theme, a nostalgic callback to earlier generations.

This aligns with Hyundai’s broader design philosophy, echoed recently by its design chief’s declaration that he’s “seen enough” of repetitive LED light bars, signaling a pivot toward more original styling cues.

Pricing in Korea

The 2026 Sonata’s Korean pricing starts at ₩28.26 million (≈$20,628) for the entry-level Premium model, ₩29.56 million (≈$21,577) for the new S trim, and ₩32.60 million (≈$23,796) for the Exclusive. Hybrid models begin higher, at ₩32.70 million (≈$23,869) and topping out near ₩39.79 million (≈$29,044) for the Inspiration trim.

These conversions are based on the current exchange rate of roughly ₩1,370 per U.S. dollar, at the time of writing, giving an up-to-date picture of what the Sonata’s pricing means beyond Korea. By adding the new S trim, Hyundai positions the Sonata lineup more strategically, offering a value-focused model that packages popular features without pushing buyers into higher-end territory, an important move to keep the midsize sedan appealing in a market increasingly leaning towards EVs.

Why It Matters

The updated Sonata signals Hyundai’s ongoing effort to remain competitive in the midsize sedan space, particularly as SUVs continue to dominate sales. The S trim ensures broader access to premium features, while Hyundai’s digital upgrades bring a futuristic edge to the cabin.

It also reflects a cohesive strategy across the brand’s lineup. Just days ago, Hyundai teased the 2026 Elantra N, the first hybrid performance version of its compact sedan, while the three-row 2026 Palisade continues to raise the bar for family SUVs, even in base trims. Together, these moves underscore Hyundai’s goal of blending efficiency, tech, and design innovation across its range.