Hyundai’s flagship electric SUV, the Ioniq 9, is already one of the boldest and most ambitious entries in the rapidly expanding three-row EV space. But now, the Korean automaker is preparing to broaden the model’s appeal even further with the addition of a rugged new trim, one that gives the big crossover a tougher, more adventurous edge.
This fresh variant is aimed squarely at drivers who want the comfort and capability of a modern electric SUV while also craving a dose of off-road style and presence, signaling Hyundai’s intention to compete not only in the city but out where the pavement ends.
Kristen Brown
A More Adventurous Ioniq 9
Spy photos and insider reports suggest Hyundai is working on an XRT-style variant of the Ioniq 9, outfitted with raised suspension, chunkier tires, and added body cladding. These changes would push the SUV beyond its city-luxury persona and into adventure-ready territory, positioning it as a rival to off-road leaning EVs like Rivian’s R1S.
The move mirrors Hyundai’s recent approach with models such as the Sonata, where it has used new trims to bridge gaps between value and premium. The 2026 Hyundai Sonata S trim, for example, highlights how the company packages upgraded design and digital features without straying too far into luxury pricing. That same formula looks to be coming for its EV lineup.
Kristen Brown
Why It Matters
The introduction of a more rugged Ioniq 9 trim highlights Hyundai’s strategy of giving customers more than one way into electrification. CEO Jose Muñoz has already emphasized that the company won’t abandon hybrids, with plans to build “18+ hybrids by 2030” alongside EVs and even an extended-range electric vehicle promising 600 miles of range. As reported, Hyundai bets on hybrids and 600-mile EREV even as full EV sales growth cools.
That diversity is crucial for Hyundai, especially as it ramps up U.S. production. Just last week, the automaker doubled down on its investment plans, announcing a $55 billion global roadmap that includes a $2.7 billion expansion of its Georgia factory. The move will allow Hyundai to build up to 80% of its U.S.-sold vehicles locally by 2030, including EVs like the Ioniq 9 and its future trims.
Kristen Brown
The Road Ahead
With the Ioniq 9 still fresh in global markets, Hyundai’s decision to quickly spin off an adventurous new trim shows it’s willing to adapt to customer demand at pace. Where the base model has leaned into lounge-like luxury and tech-forward interiors, the new variant looks to appeal to buyers who want their electric SUV to double as a weekend escape machine.
For Hyundai, it’s about proving that EVs aren’t just for commuting or status, it's so they can handle dirt trails, mountain passes, and family adventures, too. If successful, the rugged Ioniq 9 could become the first of many trim extensions designed to show just how versatile Hyundai’s EV platform can be.