With autumn knocking at the door, savvy shoppers are eagerly anticipating the most exciting sales event of the year
Whether you’re planning to snag a new TV, upgrade your tech, or get a jump on your Christmas list, the countdown to Black Friday has officially begun.
This annual extravaganza will see thousands of sought-after items recieve varying levels of discount at your favourite shopping destinations.
So, if you’re looking to prepare in advance and bag yourself a bargain this Black Friday, keeping reading to find out all you need to know about the event.
When is Black Friday 2025?
Black Friday 2025 will take place on Friday, 28 November.
This annual shopping event is famously held the day after Thanksgiving in the United States.
The tradition has spread globally, kicking off a weekend of spectacular deals both in-store and online.
While Black Friday is officially on 28 November this year, savvy shoppers will know the deals often start well before.
Many UK retailers now launch deals as early as the beginning of November, with price drops covering the entire month.
When is Cyber Monday 2025?
Immediately following the frenzy of Black Friday is Cyber Monday, which will fall on Monday, December 1.
Historically, Cyber Monday was created to encourage consumers to shop more online, back when in-store deals dominated Black Friday.
Now, with most shopping being done online anyway, Cyber Monday has become an opportunity for exclusive digital deals on tech, fashion and gadgets.
For many shoppers, this date marks the last chance for any possible savings before Christmas hits.
Which stores will participate in Black Friday 2025?
It’s too early to say exactly which stores will participate in Black Friday this year and what the discounts will be, yet.
In previous years, we have seen a vast majority of UK retailers offer some kind of discount during the shopping event.
Amazon, John Lewis, Samsung, Currys and Argos tend to launch extensive discounts across some of their most favourable products throughout the month.
So whether you’re after new Apple tech, a smartwatch or smart ring, or even deals on health supplements such as protein powders, meal replacement shakes or greens powders, you’ll be able to find it on sale in November.
Be sure to check back closer to the time for confirmed participating stores.
Which are the top brands and products that will be on sale?
When Black Friday and Cyber Monday arrive, you can expect a flood of deals on popular products from nearly every top brand imaginable.
The best place to start your hunt will be major retailers like Argos, Amazon, Very, and Currys, which will be competing fiercely to offer the biggest discounts.
To help you get ahead, here’s a look at some of the key products and brands that are likely to be on sale:
Fitness and Nutrition: Health-conscious shoppers should keep an eye on discounts for popular tech like Garmin fitness watches, which often see significant price drops. Similarly, leading nutrition brands such as Protein Works and Myprotein are staples of the sales, offering huge savings on protein powders, vitamins, and supplements.
Gaming: Gaming is always a top category. Expect to find unmissable bundles and deals on consoles like the PS5, Xbox, and Nintendo Switch, along with a wide selection of games and essential accessories.
Currys, Argos, and Amazon are likely the best places to find these deals.
Home and Grooming: Sales on men’s grooming products are a common feature, with retailers such as Boots and Superdrug offering impressive discounts.
For home deals, sought-after items like Karcher pressure washers are often included in the promotions, as well as general home accessories, with John Lewis and Amazon being the best places to target.
Sports Gear: For fans of the beautiful game, Premier League football clubs and other major sports teams will have dedicated deals on official kits, merchandise, and replica shirts, making it the perfect time to show your support without breaking the bank.
These deals can be found directly from the clubs or online sites such as Fanatics and Kitbag.
When do retailers launch their Black Friday sales?
Retailers often launch their Black Friday sales at the start of November, carrying them through to Cyber Monday.
Some retailers even opt for a tiered approach, with more product/discounts being applied as the month goes on as it gets closer to the Black Friday date.
There isn’t one dedicated day for retailers to launch their sales, so it’s best to keep an eye on emails or social media posts from specific retailers to maximise any savings on specific products.
How to find the best Black Friday deals?
Besides keeping an eye on comms from your favourite brands and retailers, be sure to check out our coverage of Black Friday and Cyber Monday here on talkSPORT Shopping.
We’ll be sourcing the greatest deals on tech, fitness equipment, health supplements, and much more, so you don’t have to.
We’ll also be updating our site with new offers throughout November, so you can easily find the best discounts on everything on your wishlist.
For more sports, health and fitness content and buying guides, check out our dedicated talkSPORT shopping hub.